Have you ever poured everything into an Instagram post only to watch it flop? If so, you’re not alone. Instagram and other social media posts stay on the grid, but their engagement dies quickly.
Instagram is great for connecting with your audience and creating community through stories and posts, but when it comes to bringing in new clients or customers, its impact can fade fast. After all those hours trying to get that perfect reel or aesthetic graphic, having your hard work stop working for you after 48 hours just doesn’t feel worth it.
I’ve been there. Constantly checking the analytics to see if my reel would perform the way I hoped it would just for it to gain minimal views. And then the cycle begins again, you go back to the drawing board constantly hoping for the best.
However, Pinterest is different. The shelf-life of a Pin continues to reach your audience well after those ideal 48 hours. Your audience continues to engage with your Pins for months or even years!
That’s because Pinterest isn’t just another social platform…
Pinterest = a Search Engine, Not Social Media
Pinterest is a game-changer for creative business owners. As you may have seen, Pinterest is not a type of Social Media like Instagram or Tiktok. Pinterest is a search engine (just like Google). This means that people come to Pinterest to search for exactly what they’re looking for, not just scroll.
That means potential clients are actively searching for you and what you’re offering, like summer bouquet inspo, farmhouse kitchen updates, or lifestyle photoshoot concepts. Now, when they go looking, they can find you (even if the Pin is from over a year ago).
Your Content Has a Long Shelf Life
One of the biggest reasons Pinterest stands out is that your content keeps working for you. Instead of getting buried like Instagram posts, your Pins can continue to drive traffic and engagement for months—sometimes even years—after you post them.
One of the biggest reasons Pinterest stands out is the hard work of designing and posting Pins continues to pay off long after. Instead of getting buried like Instagram posts, your Pins can continue to drive traffic and engagement for months—sometimes even years—after you post them.
Evergreen Content
You might have heard that Pinterest has “evergreen” content. Just like an evergreen tree, whose needles stay green and alive year-round, content on Pinterest stays active and visible for a long time— continuing to bring traffic and engagement well beyond the day you post it.
Imagine this: you’re a photographer and design 5 Pins to link back to your “Cozy Autumn Maternity Session” gallery on your website. After curating Pin Titles and Descriptions, you post these pins. At first, within the first 48 hours, your reach is okay— nothing special. However, a few months later, it’s mid-August, and the engagement on one of those pins absolutely skyrockets.
Unlike Instagram, having minimal reach within those first hours does not mean the Pin failed. Due to Pinterest’s evergreen nature, Pins can gain traction and bring in new eyes long after they’re posted.
Pinterest Users Have Intent
Pinterest users aren’t just mindlessly scrolling. They’re planning, researching and dreaming with purpose.
For example, a florist might be found by a bride planning her summer wedding. After dreaming of the bouquet she wants to walk down the aisle with, she finds a Pin with the perfect arrangement. Next thing you know, that florist has a new booking for a wedding next July.
People on Pinterest are closer to making decisions. They’re not just browsing— they’re planning, searching, and making decisions. They’re looking for ideas they can act on. So if you’re a homesteader posting about seasonal canning recipes or a photographer posting content inspo, you’re attracting an audience ready to take action.
Pinterest Loves Visual Content
Pinterest and visual content go hand-in-hand. This makes it perfect for creators with beautiful visuals like photographers, homesteaders, florists, and other aesthetic-focused businesses.
There is no pressure for you to be on camera, post every day, or show the behind-the-scenes all the time. Instead, it’s all about designing those scroll-stopping visuals so you can let your work speak for itself and attract the audience you’ve dreamed of.
If you already have photo-rich blog posts, beautiful galleries, or a portfolio page, your work is begging to be on Pinterest. What you need is a strategy to turn those visuals into web traffic and bookings. You can totally DIY your Pinterest strategy, and plenty of people do. But if you'd rather not spend hours figuring out SEO, Pin design, and platform strategy, I can help you turn those visuals into clicks, saves, and bookings.
Remember, Pinterest isn’t just another social media platform
It’s a powerful search engine — a secret weapon for creative businesses that want to be discovered by the right people at the right time.
If you’re ready to stop chasing the Instagram algorithm and start building long-lasting visibility for your business, I’d love to help.
Book a FREE Discovery Call here to chat!
Let’s turn your beautiful content into traffic, engagement, and dream clients.
Want a done-for-you Pinterest strategy? [Check out my services here].